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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Consumer behaviour
585
Konsumentenverhalten
584
Brand management
329
Markenführung
329
Markenimage
295
Brand
196
Markenartikel
194
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
64
Online-Marketing
64
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51
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51
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40
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40
Designation of origin
39
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39
Emotion
37
Viral marketing
36
Virales Marketing
36
Brand loyalty
35
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Marketing management
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Online-Handel
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Marketingmanagement
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Guzman, Francisco
7
Aichner, Thomas
3
Coletti, Paolo
3
Fetscherin, Marc
3
Rindell, Anne
3
Vera, Jorge
3
Wallace, Elaine
3
Yang, Zhilin
3
Aashish, Kumar
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Billore, Aditya
2
Broyles, S. Allen
2
Chan, Fong Yee
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Jayasimha, K. R.
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Jevons, Colin
2
Jiménez, Fernando R.
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Kang, Jiyun
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Khan, Huda
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Khan, Sameeullah
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Klabi, Fethi
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Lee, Richard
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Levy, Shalom
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Lockshin, Larry
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Loureiro, Sandra Maria Correia
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Maehle, Natalia
2
Maher, Amro A.
2
Miocevic, Dario
2
Raman, Prashant
2
Sadh, Ashish
2
Shobeiri, Saeed
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
430
Journal of retailing and consumer services
367
The journal of brand management : an international journal
217
Psychology & marketing
120
Asia Pacific journal of marketing and logistics
111
International journal of hospitality management
82
Journal of marketing communications
80
European journal of marketing : EJM
78
Journal of international consumer marketing
78
Cogent business & management
69
Journal of internet commerce
67
International journal of consumer studies
65
International journal of internet marketing and advertising : IJIMA
65
Journal of fashion marketing and management
63
Journal of strategic marketing
62
The journal of consumer marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
60
Electronic commerce research
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
International marketing review
53
Journal of travel and tourism marketing
52
Marketing letters : a journal of research in marketing
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
International journal of retail & distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Journal of Islamic marketing
46
The international review of retail, distribution and consumer research
45
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of retailing
44
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of promotion management : JPM
40
Information systems research : ISR
39
International journal of advertising : the review of marketing communications
39
Journal of marketing management : MM
39
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ECONIS (ZBW)
305
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81
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
82
Impact of brand nostalgia on intention to purchase brand extensions : moderating role of brand attachment
Banerjee, Shubhomoy
;
Shaikh, Ateeque
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10013429003
Saved in:
83
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
84
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
85
Exploring the impact of brand placement repetition on the effectiveness of umbrella branding
Davtyan, Davit
;
Tashchian, Armen
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1077-1090
Persistent link: https://www.econbiz.de/10013429047
Saved in:
86
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
87
This brand is who I am ... or is it? : examining changes in motivation to maintain brand attachment
Davis, Svetlana V.
;
Dacin, Peter A.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1125-1139
Persistent link: https://www.econbiz.de/10013429063
Saved in:
88
Impact of brand familiarity on attitude formation : insights and generalizations from a meta-analysis
Ladeira, Wagner Junior
;
Santiago, Joanna Krywalski
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1168-1179
Persistent link: https://www.econbiz.de/10013429136
Saved in:
89
Does the relationship between brand attitude, brand attachment and purchase intention vary based on the type of prosocial expression-based brand emoji?
Jeon, Hye-Jin
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1180-1195
Persistent link: https://www.econbiz.de/10013429166
Saved in:
90
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
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