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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject_exact:"Virtuelle Community"
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| 6 applied filters
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Subject
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Internet marketing
Luxury goods
Markenartikel
Social Web
99
Social web
99
Consumer behaviour
76
Konsumentenverhalten
76
Brand management
66
Markenführung
66
Online-Marketing
59
Brand image
44
Markenimage
44
Beziehungsmarketing
42
Relationship marketing
42
Brand
36
Social media
33
Viral marketing
27
Virales Marketing
27
Customer integration
12
Kundenintegration
12
Brand loyalty
11
Emotion
9
Markentreue
9
Brand love
8
Consumer engagement
8
Online retailing
8
Online-Handel
8
China
7
Facebook
7
Advertising effects
6
Brand communities
6
Cultural identity
6
Luxusgüter
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
Brand engagement
5
Confidence
5
Kulturelle Identität
5
Online brand communities
5
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4
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Article
72
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1
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Article in journal
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73
Collection of articles of several authors
1
Sammelwerk
1
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English
73
Author
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Wallace, Elaine
3
Chen, Huan
2
Guzman, Francisco
2
Kennedy, Eric
2
Pehlivan, Ekin
2
Stavros, Constantino
2
Amelia, Maria Veronica
1
Arcand, Manon
1
Arora, Nilesh
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Bentley, Kara
1
Billore, Aditya
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Buil, Isabel
1
Butcher, Joshua
1
Butt, Irfan
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Cheah, Chee Wei
1
Chen, Tom
1
Chetioui, Youssef
1
Chipp, Kerry Fiona
1
Chu, Charlene
1
Ciappei, Cristiano
1
Cicek, Mesut
1
Cooper, Tony
1
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1
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1
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Published in...
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
189
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of advertising : the review of marketing communications
61
Journal of marketing communications
58
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
50
Business horizons
45
International journal of hospitality management
45
The journal of brand management : an international journal
45
Information systems research : ISR
44
Journal of internet commerce
42
Cogent business & management
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
35
Marketing intelligence & planning
33
Journal of marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
International journal of contemporary hospitality management
27
Journal of advertising research
26
Journal of strategic marketing
26
Journal of travel and tourism marketing
26
Psychology & marketing
26
Journal of electronic commerce research : JECR
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
22
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ECONIS (ZBW)
73
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73
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
Social media marketing and its influence on the performance of micro, small, and medium-sized tourism enterprises : mediation of innovation capabilities
Khaki, Aijaz Ahmad
;
Khan, Tawseeq Ali
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014515026
Saved in:
6
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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