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~isPartOf:"Journal of global marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Luxury goods"
~subject:"Markenartikel"
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Search: subject_exact:"Virtuelle Community"
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Subject
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Internet marketing
Luxury goods
Markenartikel
Social Web
99
Social web
99
Consumer behaviour
76
Konsumentenverhalten
76
Brand management
66
Markenführung
66
Online-Marketing
59
Brand image
44
Markenimage
44
Beziehungsmarketing
42
Relationship marketing
42
Brand
36
Social media
33
Viral marketing
27
Virales Marketing
27
Customer integration
12
Kundenintegration
12
Brand loyalty
11
Emotion
9
Markentreue
9
Brand love
8
Consumer engagement
8
Online retailing
8
Online-Handel
8
China
7
Facebook
7
Advertising effects
6
Brand communities
6
Cultural identity
6
Luxusgüter
6
Social network
6
Soziales Netzwerk
6
Werbewirkung
6
Brand engagement
5
Confidence
5
Kulturelle Identität
5
Online brand communities
5
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60
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Article
72
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1
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Article in journal
73
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73
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1
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English
73
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Wallace, Elaine
3
Chen, Huan
2
Guzman, Francisco
2
Kennedy, Eric
2
Pehlivan, Ekin
2
Stavros, Constantino
2
Amelia, Maria Veronica
1
Arcand, Manon
1
Arora, Nilesh
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Baudry, Damien
1
Bendoni, Wendy K.
1
Bentley, Kara
1
Billore, Aditya
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brunner, Christian Boris
1
Buil, Isabel
1
Butcher, Joshua
1
Butt, Irfan
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Cheah, Chee Wei
1
Chen, Tom
1
Chetioui, Youssef
1
Chipp, Kerry Fiona
1
Chu, Charlene
1
Ciappei, Cristiano
1
Cicek, Mesut
1
Cooper, Tony
1
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1
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1
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Published in...
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Journal of global marketing
The journal of product & brand management
Journal of business research : JBR
193
International journal of internet marketing and advertising : IJIMA
111
Journal of retailing and consumer services
100
International journal of advertising : the review of marketing communications
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
Journal of marketing communications
58
Technological forecasting & social change : an international journal
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
50
The journal of brand management : an international journal
47
Business horizons
45
Information systems research : ISR
45
International journal of hospitality management
45
Journal of internet commerce
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Marketing intelligence & planning
39
International journal of electronic marketing and retailing : IJEMR
37
International journal of technology marketing : IJTMkt
35
Journal of marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
SpringerLink / Bücher
30
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Psychology & marketing
28
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
27
Springer eBook Collection
27
Journal of advertising research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of electronic commerce research : JECR
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
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Source
All
ECONIS (ZBW)
73
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
3
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
4
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
5
Social media marketing and its influence on the performance of micro, small, and medium-sized tourism enterprises : mediation of innovation capabilities
Khaki, Aijaz Ahmad
;
Khan, Tawseeq Ali
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10014515026
Saved in:
6
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
7
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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