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~isPartOf:"Journal of global marketing"
~person:"Aichner, Thomas"
~person:"Chen, Tsai"
~person:"Chen, Yi-min"
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Brand image
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Consumer behaviour
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Designation of origin
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4
Confidence
2
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Aichner, Thomas
Chen, Tsai
Chen, Yi-min
Coletti, Paolo
3
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3
Yang, Zhilin
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Klabi, Fethi
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Meurs, Frank van
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Journal of global marketing
Corporate reputation review
1
Global journal of business research : GJBR
1
Journal of business research : JBR
1
The international review of retail, distribution and consumer research
1
The service industries journal
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ECONIS (ZBW)
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1
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
2
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
3
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
Saved in:
4
How the country-of-origin image and brand name redeployment strategies affect acquirers' brand equity after a merger and acquisition
Lee, Hsiang-ming
;
Chen, Tsai
;
Guy, Bonnie S.
- In:
Journal of global marketing
27
(
2014
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010404373
Saved in:
5
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
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