//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~person:"Desmarais, Fabrice"
~subject:"Brand"
~subject:"Marketing management"
~subject:"culture"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Marketing management
culture
Advertising
2
Advertising effects
2
Athletes
2
Sportler
2
Werbewirkung
2
Werbung
2
endorsers
2
Advertising practitioners
1
Athlete
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cultural identity
1
Kulturelle Identität
1
Welt
1
World
1
advertising
1
athletes
1
meanings
1
practitioners
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Desmarais, Fabrice
Um, Nam-hyun
2
Athaide, Gerard A.
1
Bakir, Aysen
1
Chen, Huan
1
Choi, Jin-A.
1
Darmawan, Ida
1
Elliott, Roger M.
1
Grier, Sonya A.
1
Huh, Jisu
1
Johnson, Guillaume D.
1
Klink, Richard R.
1
Lewis, Robert
1
Qiao, Fei
1
Wang, Ye
1
more ...
less ...
Published in...
All
Journal of global marketing
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Who is the athlete endorser? : a cross-cultural exploration of advertising practitioners’ views
Desmarais, Fabrice
- In:
Journal of global marketing
30
(
2017
)
1
,
pp. 12-30
Persistent link: https://www.econbiz.de/10011779373
Saved in:
2
Global issues in selecting athlete endorsers for national markets : a macroinvestigation
Desmarais, Fabrice
- In:
Journal of global marketing
27
(
2014
)
5
,
pp. 308-328
Persistent link: https://www.econbiz.de/10010428066
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->