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~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Marketing management"
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Search: subject_exact:"Recognition test"
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Brand
Markenführung
Marketing management
Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
Konsumentenverhalten
18
Brand image
8
Markenimage
8
Brand management
7
Celebrity endorsement
7
Celebrity-Werbung
7
Cultural identity
6
Kulturelle Identität
6
Internet marketing
5
Online-Marketing
5
India
4
Indien
4
International marketing
4
Internationales Marketing
4
Marketingmanagement
4
advertising
4
culture
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Designation of origin
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Herkunftsbezeichnung
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Print advertising
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Printwerbung
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Psychology of advertising
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Social web
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Werbepsychologie
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Arzneimittel
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Athletes
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China
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11
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11
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Athaide, Gerard A.
1
Bakir, Aysen
1
Billore, Aditya
1
Chen, Huan
1
Darmawan, Ida
1
Elliott, Roger M.
1
Grier, Sonya A.
1
Guptha, Ch. Abhinav
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Huh, Jisu
1
Janssen, Anne
1
Jayasimha, K. R.
1
Johnson, Guillaume D.
1
Klink, Richard R.
1
Malik, Garima
1
Meurs, Frank van
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Qiao, Fei
1
Sadh, Ashish
1
Schimmelpfennig, Christian
1
Um, Nam-hyun
1
Wang, Ye
1
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Journal of global marketing
Journal of business research : JBR
59
Journal of marketing communications
54
International journal of advertising : the review of marketing communications
44
Journal of advertising research
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of promotion management : JPM
33
The journal of product & brand management
33
Psychology & marketing
31
SpringerLink / Bücher
26
The journal of brand management : an international journal
26
Journal of promotion management : innovations in planning and applied research
23
Marketing : ZFP ; journal of research and management
21
International journal of internet marketing and advertising : IJIMA
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of retailing and consumer services
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
European journal of marketing : EJM
13
Marketing letters : a journal of research in marketing
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
12
Asia Pacific journal of marketing and logistics
11
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of sports marketing & sponsorship
10
Springer eBook Collection / Business and Economics
10
The journal of consumer marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Faculty & research / Insead : working paper series
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing management : MM
8
Journal of strategic marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of international consumer marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
4
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
5
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
6
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
7
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
8
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
9
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
10
Creating global brand names : the use of sound symbolism
Athaide, Gerard A.
;
Klink, Richard R.
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 202-212
Persistent link: https://www.econbiz.de/10009725933
Saved in:
1
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