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~isPartOf:"Journal of global marketing"
~subject:"Brand image"
~subject:"Brand"
~subject:"Direktmarketing"
~subject:"Marketing management"
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Brand image
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Advertising effects
33
Werbewirkung
33
Advertising
24
Werbung
23
Consumer behaviour
18
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Meurs, Frank van
2
Athaide, Gerard A.
1
Bagdare, Shilpa
1
Bakir, Aysen
1
Billore, Aditya
1
Chen, Huan
1
Darmawan, Ida
1
DelVecchio, Devon
1
Elliott, Roger M.
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Gerritsen, Marinel
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Grier, Sonya A.
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Guptha, Ch. Abhinav
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Heuvel, Jauke van den
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Huh, Jisu
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Jayasimha, K. R.
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Klink, Richard R.
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Malik, Garima
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1
Nambudiri, Ranjeet
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Nickerson, Catherine
1
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Roy, Subhadip
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Journal of global marketing
Journal of business research : JBR
58
Journal of marketing communications
58
International journal of advertising : the quarterly review of marketing communications
39
International journal of advertising : the review of marketing communications
39
Journal of advertising research
38
The journal of product & brand management
34
Journal of advertising : official publication of the American Academy of Advertising
31
Psychology & marketing
31
Journal of promotion management : JPM
30
The journal of brand management : an international journal
23
Journal of retailing and consumer services
22
Health marketing quarterly
21
Journal of promotion management : innovations in planning and applied research
21
SpringerLink / Bücher
20
International journal of internet marketing and advertising : IJIMA
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing letters : a journal of research in marketing
18
European journal of marketing : EJM
17
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Marketing : ZFP ; journal of research and management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Asia Pacific journal of marketing and logistics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Journal of the Academy of Marketing Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of marketing
11
Journal of marketing research : JMR
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
International journal of hospitality management
9
International journal of sports marketing & sponsorship
9
Journal of current issues and research in advertising : JCIRA
9
Faculty & research / Insead : working paper series
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Cogent business & management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
13
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1
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
2
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
3
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Divergence or relevance in advertisements : what works in emerging markets? : evidence from Indian consumers
Billore, Aditya
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
Journal of global marketing
33
(
2020
)
4
,
pp. 225-241
Persistent link: https://www.econbiz.de/10012260082
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
Saved in:
8
Impact of celebrity endorsements and brand mascots on consumer buying behavior
Malik, Garima
;
Guptha, Ch. Abhinav
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10010380436
Saved in:
9
Effects of negative brand information : measuring impact of celebrity identification and brand commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
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