//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of global marketing"
~subject:"Brand loyalty"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
Social web
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
41
Markenimage
41
Brand
23
Markenartikel
22
China
11
Designation of origin
11
Herkunftsbezeichnung
11
Social Web
10
International marketing
9
Internationales Marketing
9
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Globalisierung
6
Globalization
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Advertising
5
India
5
Indien
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Vertrauen
4
Werbung
4
brand loyalty
4
purchase intention
4
Country of origin
3
Emerging economies
3
Fashion
3
Luxury goods
3
more ...
less ...
Online availability
All
Free
6
Undetermined
4
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Working Paper
Article in journal
10
Language
All
English
10
Author
All
Alon, Ilan
1
Behl, Abhishek
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Ciappei, Cristiano
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Hassan, Ahmed A. M.
1
Jain, Kokil
1
Kamboj, Shampy
1
Kathuria, Sakshi
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kumar, Aman
1
Kumar, Vikas
1
Pellegrini, Massimiliano M.
1
Qiao, Fei
1
Rana, Sudhir
1
Raut, Sachin Kumar
1
Rialti, Riccardo
1
Shankar, Amit
1
Sharma, Manika
1
Sindhwani, Rahul
1
Vrontis, Demetris
1
Wang, Jia
1
Wang, Ye
1
Zollo, Lamberto
1
more ...
less ...
Published in...
All
Journal of global marketing
Journal of business research : JBR
121
The journal of product & brand management
82
The journal of brand management : an international journal
75
Journal of retailing and consumer services
73
International journal of internet marketing and advertising : IJIMA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
24
Marketing intelligence & planning
24
Journal of marketing management : MM
21
Asia Pacific journal of marketing and logistics
20
Business horizons
20
International journal of hospitality management
19
Journal of fashion marketing and management
19
European journal of marketing : EJM
18
International journal of advertising : the review of marketing communications
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
15
Psychology & marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of contemporary hospitality management
14
Technological forecasting & social change : an international journal
13
International journal of consumer studies
12
International journal of electronic marketing and retailing : IJEMR
12
European journal of marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing analytics : JMA
11
Marketing theory
11
European Sport management quarterly : ESMQ
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of international consumer marketing
10
Journal of promotion management : JPM
10
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
3
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
4
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
5
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
8
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
9
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
10
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities : do gender differences matter?
Rialti, Riccardo
;
Zollo, Lamberto
;
Pellegrini, …
- In:
Journal of global marketing
30
(
2017
)
3
,
pp. 147-160
Persistent link: https://www.econbiz.de/10011779432
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->