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~isPartOf:"Journal of global marketing"
~subject:"Confidence"
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Confidence
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Journal of global marketing
Journal of retailing and consumer services
16
The journal of product & brand management
14
Journal of business research : JBR
12
International journal of hospitality management
10
The journal of brand management : an international journal
8
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
6
Cogent business & management
5
International journal of consumer studies
5
International journal of electronic marketing and retailing : IJEMR
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Journal of international consumer marketing
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Journal of marketing for higher education
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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International journal of business excellence
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International journal of services technology and management
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International review on public and non-profit marketing
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Inventi impact: retailing & consumer services
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of internet commerce
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of travel and tourism marketing
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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Society and business review
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The journal of consumer marketing
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African journal of business and economic research : AJBER
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Cross cultural management : an international journal
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EuroMed journal of business
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ECONIS (ZBW)
5
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
4
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
5
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
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