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~isPartOf:"Journal of global marketing"
~subject:"Social web"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Social web
Werbewirkung
Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
41
Markenimage
41
Brand
23
Markenartikel
22
China
11
Designation of origin
11
Herkunftsbezeichnung
11
Social Web
10
International marketing
9
Internationales Marketing
9
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Beziehungsmarketing
6
Globalisierung
6
Globalization
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Advertising
5
India
5
Indien
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Vertrauen
4
Werbung
4
brand loyalty
4
purchase intention
4
Brand loyalty
3
Country of origin
3
Emerging economies
3
Fashion
3
Luxury goods
3
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Article
16
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Aufsatz in Zeitschrift
Working Paper
Article in journal
16
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English
16
Author
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Alon, Ilan
1
Behl, Abhishek
1
Billore, Aditya
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Ciappei, Cristiano
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
1
Guptha, Ch. Abhinav
1
Hassan, Ahmed A. M.
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Jain, Kokil
1
Janssen, Anne
1
Jayasimha, K. R.
1
Kamboj, Shampy
1
Kathuria, Sakshi
1
Kaushik, Arun Kumar
1
Kian Yeik Koay
1
Kumar, Aman
1
Kumar, Vikas
1
Malik, Garima
1
Meurs, Frank van
1
Nagar, Komal
1
Nambudiri, Ranjeet
1
Pellegrini, Massimiliano M.
1
Qiao, Fei
1
Rana, Sudhir
1
Raut, Sachin Kumar
1
Rialti, Riccardo
1
Sadh, Ashish
1
Schimmelpfennig, Christian
1
Shankar, Amit
1
Sharma, Manika
1
Sindhwani, Rahul
1
Um, Nam-hyun
1
Vrontis, Demetris
1
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Published in...
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Journal of global marketing
Journal of business research : JBR
148
The journal of product & brand management
86
The journal of brand management : an international journal
79
Journal of retailing and consumer services
66
International journal of internet marketing and advertising : IJIMA
55
Journal of marketing communications
55
International journal of advertising : the review of marketing communications
54
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Psychology & marketing
38
Journal of promotion management : innovations in planning and applied research
37
Journal of promotion management : JPM
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Business horizons
24
Marketing intelligence & planning
24
Journal of marketing management : MM
23
Asia Pacific journal of marketing and logistics
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing
19
Journal of internet commerce
18
Journal of strategic marketing
18
Tourism management : research, policies, practice
18
Journal of the Academy of Marketing Science
17
European journal of marketing : EJM
16
Marketing : ZFP ; journal of research and management
16
Cogent business & management
15
European journal of marketing
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Journal of international consumer marketing
13
Journal of marketing research : JMR
13
European Sport management quarterly : ESMQ
12
International journal of sports marketing & sponsorship
12
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ECONIS (ZBW)
16
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10
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16
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date (oldest first)
1
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
2
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
3
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
4
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
5
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
6
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
7
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
8
How do perceived social media marketing activities foster purchase intentions? : a multiple sequential mediation model
Kian Yeik Koay
;
Cheah, Chee Wei
;
Goon, Serena Wooi-U
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10014321513
Saved in:
9
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
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