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~isPartOf:"Journal of global marketing"
~type_genre:"Doctoral Thesis"
~type_genre:"Fallstudie"
~type_genre:"Government document"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Textbook"
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Apple Computer Inc.
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Journal of global marketing
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Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ismail, Ahmed Rageh
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009725931
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