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The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Kustin, Richard
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003979022
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The Earth Is Flat, Almost: Measuring Marketing Standardization and Profit Performance of Japanese and U.S. Firms
Kustin, Richard
- In:
Journal of global marketing
23
(
2010
)
2
,
pp. 100-109
Persistent link: https://www.econbiz.de/10008417869
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