The earth is flat, almost : measuring marketing standardization and profit performance of Japanese and US firms
Year of publication: |
2010
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Authors: | Kustin, Richard |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 2, p. 100-108
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Subject: | Internationales Marketing | International marketing | Standardisierung | Standardization | Unternehmenserfolg | Firm performance | Globalisierung | Globalization | Japan | USA | United States |
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