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Wang, Xuehua
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Yang, Zhilin
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Journal of global marketing
Journal of business research : JBR
6
International Marketing Review
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International marketing review
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Psychology & marketing
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International business review : the official journal of the European International Business Academy
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International journal of internet marketing and advertising : IJIMA
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Enhancing knowledge development in marketing ; Vol. 21
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Business Data Communications and Networking (IJBDCN)
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The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
2
The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
Saved in:
3
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
4
The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence From China's Auto Industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-69
Persistent link: https://www.econbiz.de/10008847750
Saved in:
5
The Effect of Brand Credibility on Consumers' Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand Awareness and Brand Image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-189
Persistent link: https://www.econbiz.de/10008431539
Saved in:
6
The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10008263812
Saved in:
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