The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Xuehua Wang; Zhilin Yang; Ning Rong Liu
| Year of publication: |
2009
|
|---|---|
| Authors: | Wang, Xuehua ; Yang, Zhilin ; Liu, Ning Rong |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 22.2009, 3, p. 199-215
|
| Subject: | Markenimage | Brand image | Firmenimage | Corporate reputation | Kfz-Industrie | Automotive industry | Konsumentenverhalten | Consumer behaviour | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003871451