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Consumer behaviour
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Brand image
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COO
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branding
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consumer subcultures
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emerging markets
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made in China
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matchup
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Jiménez, Fernando R.
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Ju, Ilyoung
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Perkmann, Urban
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Journal of global marketing
Journal of international consumer marketing
4
Annales Universitatis Mariae Curie-Skłodowska / H
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
Journal of retailing and consumer services
2
The globalisation of Chinese business : implications for multinational investors
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98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Agribusiness : an international journal
1
Central European Management Journal
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Corporate reputation review
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Courant Research Centre: Poverty, Equity and Growth - Discussion Papers
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Discussion papers / Courant Research Centre "Poverty, Equity and Growth in Developing and Transition Countries: Statistical Methods and Empirical Analysis"
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Ege Academic Review
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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European management journal
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Food policy : economics planning and politics of food and agriculture
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Global journal of business research : GJBR
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International Business Review
1
International Journal of Commerce and Management
1
International Journal of Economics and Business Research
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International Journal of Wine Business Research
1
International Marketing Review
1
International journal of business innovation and research
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International journal of commerce and management
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International journal of consumer studies
1
International journal of electronic business : IJEB
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International journal of islamic marketing and branding
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International journal of management & enterprise development : IJMED
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International journal of management practice : IJMP
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International journal of market research
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International journal of services, economics and management
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International journal of wine business research : IJWBR
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International marketing review
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Journal for global business advancement : JGBA
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Journal of Chinese Economic and Business Studies
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Journal of Product & Brand Management
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
2
Effects of subcultural differences on country and product evaluations : a replication study
Aichner, Thomas
;
Coletti, Paolo
;
Forza, Cipriano
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 115-127
Persistent link: https://www.econbiz.de/10011654345
Saved in:
3
Understanding the impact of matchup between country-of-origin facets and country stereotypes on advertising effectiveness
Wu, Linwan
;
Ju, Ilyoung
;
Dodoo, Naa Amponsah
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011654389
Saved in:
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