Functional and social value of chinese brands
Year of publication: |
2019
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Authors: | Yang, Shuang ; Jiménez, Fernando R. ; Hadjimarcou, John ; Frankwick, Gary L. |
Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 3, p. 200-215
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Subject: | branding | Chinese brands | COO | Country of origin | emerging markets | made in China | Markenführung | Brand management | China | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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