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~isPartOf:"Journal of global marketing"
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Search: subject:"branding"
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Brand management
56
Markenführung
56
Consumer behaviour
45
Konsumentenverhalten
45
Brand image
41
Markenimage
41
Brand
23
Markenartikel
22
China
11
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11
Herkunftsbezeichnung
11
Social Web
10
Social web
10
International marketing
9
Internationales Marketing
9
Internet marketing
8
Online-Marketing
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Globalisierung
6
Globalization
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Advertising
5
India
5
Indien
5
Confidence
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Vertrauen
4
Werbung
4
brand loyalty
4
purchase intention
4
Brand loyalty
3
Country of origin
3
Emerging economies
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Fashion
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English
56
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Aashish, Kumar
2
Li, Fuan
2
Raman, Prashant
2
Sun, Qin
2
Al-Hajla, Ali Homaid
1
Alon, Ilan
1
Alvarado-Herrera, Alejandro
1
Ayala, Edgardo
1
Bandyopadhyay, Chinmoy
1
Bang, Nguyen
1
Behl, Abhishek
1
Billore, Aditya
1
Cardona, Adolfo Rudy
1
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1
Chan, Fong Yee
1
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1
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1
Chaudhuri, Ranjan
1
Cheah, Chee Wei
1
Chen, Huan
1
Chen, Tsai
1
Chen, Xiaoyun
1
Chowdhury, Tamgid Ahmed
1
Ciappei, Cristiano
1
Couto, Maria
1
Cui, Geng
1
Currás-Pérez, Rafael
1
Dholakia, Ruby R.
1
Diwan, Saloni Pawan
1
Duan, Jingyi
1
ELSamen, Amjad Abu
1
Ezlika Ghazali
1
Ferreira, João J. M.
1
Frankwick, Gary L.
1
Furukawa, Hiroyasu
1
Gammoh, Bashar S.
1
Gonzalez-Cavazos, Beatriz
1
Goon, Serena Wooi-U
1
Gupta, Devashish Das
1
Gupta, Rajeev
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Journal of global marketing
Journal of business research : JBR
626
The journal of brand management : an international journal
585
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Psychology & marketing
122
Springer eBook Collection
115
Journal of strategic marketing
113
Marketing intelligence & planning
113
Industrial marketing management : the international journal for industrial and high-tech firms
111
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of the Academy of Marketing Science
90
Innovatives Markenmanagement
88
Journal of Product & Brand Management
83
Journal of marketing
83
Research
79
Journal of promotion management : innovations in planning and applied research
76
Journal of Place Management and Development
75
Marketing letters : a journal of research in marketing
75
Journal of advertising research
72
Tourism management : research, policies, practice
69
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
68
Journal of international consumer marketing
68
Journal of promotion management : JPM
68
NBER working paper series
68
Journal of fashion marketing and management
67
Journal of marketing management : JMM ; journal of the Academy of Marketing
64
Journal of travel and tourism marketing
64
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Cogent business & management
62
European Journal of Marketing
62
International marketing review
62
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ECONIS (ZBW)
56
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1
How brand names affect consumer perceptions : an experimental study on the sound symbolism of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
2
The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory
Raut, Sachin Kumar
;
Rana, Sudhir
;
Kathuria, Sakshi
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 284-302
Persistent link: https://www.econbiz.de/10014390264
Saved in:
3
The dark side of brand-based online communities : the role of culture
Behl, Abhishek
;
Jain, Kokil
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 241-244
Persistent link: https://www.econbiz.de/10014390268
Saved in:
4
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
5
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
6
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
7
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
8
A systematic analysis of non-accidental visual-spatial properties in Chinese brand names and their esthetic associations
Chan, Fong Yee
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 339-355
Persistent link: https://www.econbiz.de/10014390333
Saved in:
9
The impact of nostalgia on brand resurrection and iconness : the importance of being local
Gonzalez-Cavazos, Beatriz
;
Quintanilla, Claudia
;
Ayala, …
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 396-416
Persistent link: https://www.econbiz.de/10014390337
Saved in:
10
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
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