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~isPartOf:"Journal of global marketing"
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Consumer behaviour
192
Konsumentenverhalten
192
International marketing
111
Internationales Marketing
111
Brand image
63
Markenimage
63
USA
61
United States
61
China
57
Brand management
56
Markenführung
56
Marketing management
43
Marketingmanagement
43
India
37
Indien
36
Advertising
33
Advertising effects
33
Beziehungsmarketing
33
Relationship marketing
33
Welt
33
Werbewirkung
33
World
33
Werbung
32
Cultural identity
31
Designation of origin
31
Herkunftsbezeichnung
31
Kulturelle Identität
31
Social Web
31
Social web
31
Emerging economies
27
Schwellenländer
27
Brand
25
Developing countries
25
Entwicklungsländer
25
National culture
25
Nationalkultur
25
Internet marketing
24
Markenartikel
24
Online-Marketing
24
Globalisierung
23
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Free
15
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876
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11
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465
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465
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6
Collection of articles of several authors
5
Sammelwerk
5
Case study
2
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2
Rangliste
1
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1
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1
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1
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English
467
Undetermined
420
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Kaynak, Erdener
35
Manrai, Ajay K.
26
Shoham, Aviv
18
Kalliny, Morris
9
Kara, Ali
8
Pornpitakpan, Chanthika
8
Khare, Arpita
7
Poon, Patrick
7
Albaum, Gerald
6
Ghanem, Salma
6
Singh, Ramendra
6
Wang, Xuehua
6
Yang, Zhilin
6
Li, Fuan
5
Mehta, Rajiv
5
Okoroafo, Sam C.
5
Suh, Taewon
5
Brouthers, Lance Eliot
4
Cui, Geng
4
Deshpandé, Rohit
4
Evangelista, Felicitas
4
Herche, Joel
4
Hornikx, Jos
4
Oyewole, Philemon
4
Qu, Riliang
4
Rose, Gregory M.
4
Saran, Anshu
4
Sun, Qin
4
Wilkinson, Timothy J.
4
Zhou, Nan
4
Ahamed, A. F. M. Jalal
3
Aichner, Thomas
3
Al Amin, Md
3
Al Ganideh, Saeb Farhan
3
Albaum, Gerald S.
3
Arslan, Ahmad
3
Athaide, Gerard A.
3
Behl, Abhishek
3
Blankson, Charles
3
Cellich, Claude
3
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Journal of global marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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Source
All
ECONIS (ZBW)
466
OLC EcoSci
420
USB Cologne (EcoSocSci)
1
Showing
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31
Toward better understanding the materialism-hedonism and the Big Five personality-compulsive buying relationships : a new consumer cultural perspective
Tarka, Piotr
;
Harnish, Richard J.
- In:
Journal of global marketing
36
(
2023
)
3
,
pp. 165-192
Persistent link: https://www.econbiz.de/10014321503
Saved in:
32
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
33
Antecedents of consumer economic nationalism : the role of need for cognition and cosmopolitanism
Yang, Yanjiao
;
Farrell, Carlyle A.
;
Lin, Xiaohua
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013361597
Saved in:
34
Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?
Vera, Jorge
;
Alvarado-Herrera, Alejandro
; …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 193-207
Persistent link: https://www.econbiz.de/10013361602
Saved in:
35
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam
;
Koku, Paul Sergius
;
Abu Farha, Allam K.
- In:
Journal of global marketing
35
(
2022
)
5
,
pp. 349-367
Persistent link: https://www.econbiz.de/10013466114
Saved in:
36
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
37
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
38
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
39
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
40
Evaluating the determinants of customers' mobile grocery shopping application (MGSA) adoption during COVID-19 pandemic
Al Amin, Md
;
Arefin, Md Shamsul
;
Hossain, Imran
;
Islam, …
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 228-247
Persistent link: https://www.econbiz.de/10013361606
Saved in:
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