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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of historical research in marketing"
~subject:"Marketingtheorie"
~type_genre:"Festschrift"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of historical research in marketing
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Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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2
Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to
marketing
theory and advertising practice
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 385-412
Persistent link: https://www.econbiz.de/10009793450
Saved in:
3
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
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