Helen Woodward and Hazel Kyrk : economic radicalism, consumption symbolism and female contributions to marketing theory and advertising practice
Year of publication: |
2013
|
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Authors: | Tadajewski, Mark |
Other Persons: | Woodward, Helen (honouree) ; Kyrk, Hazel (honouree) |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 5.2013, 3, p. 385-412
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Subject: | Hazel Kyrk | Helen Woodward | Female contributors to marketing | Marketing theory | Advertising practice | Socialism | Critical reformism | Gender | Women | Marketing | Werbung | Advertising | Frauen | Marketingtheorie | Weibliche Arbeitskräfte | Women workers |
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