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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing theory and practice"
~person:"Usman, Osly"
~person:"Wiedmann, Klaus-Peter"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Consumer Behaviour"
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Konsumentenverhalten
Consumer behaviour
2
Automotive industry
1
Brand image
1
Brand management
1
Brand semiotics
1
Customer satisfaction
1
Gesundheitsreform
1
Health care reform
1
Kfz-Industrie
1
Kundenzufriedenheit
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markenimage
1
Partial least squares
1
Partielle kleinste Quadrate
1
Semiotics
1
Semiotik
1
brand identity
1
framing
1
luxury brand management
1
luxury consumption
1
myth
1
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Usman, Osly
Wiedmann, Klaus-Peter
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
6
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Anitsal, Ismet
3
Arnold, Todd J.
3
Baker, Andrew M.
3
Beatty, Sharon E.
3
Choi, Sunmee
3
Chung, Christina
3
Donthu, Naveen
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
3
Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Ramirez, Edward
3
Reynolds, Kristy E.
3
Sheth, Jagdish N.
3
Vescovi, Tiziano
3
Ackerman, David
2
Alhouti, Sarah
2
Belk, Russell W.
2
Benmoyal-Bouzaglo, Sarah
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Butler, Timothy D.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Chaudhuri, Arjun
2
Chebat, Jean-Charles
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Curran, James M.
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing theory and practice
Schriftenreihe Marketing, Management
18
Journal of business research : JBR
6
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
Psychology & marketing
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of marketing communications
2
Luxury marketing : a challenge for theory and practice
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Schriftenreihe Marketing Management
2
The journal of product & brand management
2
Consumer psychology in a social media world
1
Consumption culture in Europe : insight into the beverage industry
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
EFFECT OF CUSTOMER TRUST, USE EASY AND INFORMATION QUALITY ON PURCHASE DECISIONS ON LAZADA E-COMMECE
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Inventi impact: service sector
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of general management
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
SpringerLink / Bücher
1
The Oxford handbook of luxury business
1
The journal of consumer marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
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1
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
2
Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Journal of marketing theory and practice
19
(
2011
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10008989393
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