Drivers and outcomes of brand heritage : consumers' perception of heritage brands in the automotive industry
Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, and Thomas Wuestefeld
| Year of publication: |
2011
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Schmidt, Steffen ; Wuestefeld, Thomas |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 2, p. 205-220
|
| Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Partielle kleinste Quadrate | Partial least squares | Kfz-Industrie | Automotive industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989393