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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : JPM"
~subject:"International marketing"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
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Search: subject:"Ursprungsregeln"
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International marketing
Rules of origin
8
Ursprungsregeln
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Designation of origin
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Herkunftsbezeichnung
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Brand image
6
Consumer behaviour
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Brand management
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country of origin
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Internationales Marketing
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Italy
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brand associations
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branding
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Vescovi, Tiziano
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Aiello, Gaetano
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Battaglia, Loretta
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Cedrola, Elena
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Checchinato, Francesca
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : JPM
International marketing review
5
Journal of global marketing
5
Journal of marketing management : MM
3
Cross cultural management : an international journal
2
International journal of management and economics
2
Journal for global business advancement : JGBA
2
Journal of business research : JBR
2
Journal of euromarketing
2
Journal of international consumer marketing
2
Asia Pacific business review
1
Asia Pacific journal of marketing and logistics
1
Business history
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International business review : the official journal of the European International Business Academy
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business market management : JBM
1
Journal of customer behaviour
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international marketing
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Management international review : mir ; journal of international business
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Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
Strategic change : SC ; briefings in entrepreneurial finance
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
2
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
3
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
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