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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Consumer behaviour
734
Konsumentenverhalten
734
Einzelhandel
164
Retail trade
164
Beziehungsmarketing
153
Relationship marketing
153
Brand management
143
Markenführung
143
Markenimage
101
Online retailing
73
Brand
70
Customer satisfaction
68
Kundenzufriedenheit
68
Markenartikel
68
Dienstleistungsqualität
59
Internet marketing
58
Online-Marketing
57
Social Web
53
Social web
53
Emotion
48
Advertising effects
47
Werbewirkung
47
Marketing management
45
Marketingmanagement
45
E-commerce
39
Preismanagement
39
Pricing strategy
39
Electronic Commerce
38
Viral marketing
37
Virales Marketing
37
Luxusgüter
35
Distribution channel
31
Vertriebsweg
31
Environmental consciousness
28
Sales promotion
28
Theorie
28
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189
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Article
269
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
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English
269
Author
All
Breugelmans, Els
4
Phau, Ian
4
Campo, Katia
3
Grewal, Dhruv
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Lamey, Lien
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Cambra-Fierro, Jesus
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Ghaffar, Abdul
2
Gustafsson, Anders
2
Haruvy, Ernan
2
Hollebeek, Linda D.
2
Hult, G. Tomas M.
2
Islam, Tahir
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Konuş, Umut
2
Kumar, Vikas
2
Leckie, Civilai
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Merrilees, Bill
2
Nordfält, Jens
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Marketing intelligence & planning
Journal of retailing and consumer services
798
Journal of business research : JBR
783
International journal of hospitality management
311
The journal of product & brand management
281
The journal of brand management : an international journal
241
Psychology & marketing
218
Asia Pacific journal of marketing and logistics
172
The journal of services marketing
138
Cogent business & management
135
Journal of travel and tourism marketing
134
International journal of consumer studies
123
Journal of hospitality marketing & management
120
Journal of international consumer marketing
118
International journal of contemporary hospitality management
117
European journal of marketing : EJM
115
International journal of retail & distribution management
108
Journal of fashion marketing and management
105
International journal of electronic marketing and retailing : IJEMR
104
Journal of internet commerce
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
102
Journal of marketing communications
102
Management science : journal of the Institute for Operations Research and the Management Sciences
94
The international review of retail, distribution and consumer research
93
Tourism management : research, policies, practice
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
The service industries journal
92
International journal of internet marketing and advertising : IJIMA
89
Journal of marketing
89
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
88
Electronic commerce research
85
The journal of consumer marketing
85
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
82
Journal of marketing research : JMR
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of global marketing
79
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ECONIS (ZBW)
269
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269
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
3
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
4
Where you live matters : the impact of offline retail density on mobile shopping app usage
Cui, Xuebin
;
Zhu, Ting
;
Chen, Yubo
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 41-55
Persistent link: https://www.econbiz.de/10014527073
Saved in:
5
"From fail to prevail" : how a salesperson's communication sentiment influences consumer forgiveness in service failures focusing on the role of consumer self-construal
Luo, Jieqiong
;
Yoo, Je Eun
;
Park, Jeong Eun
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 231-252
Persistent link: https://www.econbiz.de/10014511630
Saved in:
6
Uniqueness neglect on consumer resistance to AI
Mou, Yupeng
;
Xu, Tianjie
;
Hu, Yanghong
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 669-689
Persistent link: https://www.econbiz.de/10014332137
Saved in:
7
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
8
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
9
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
10
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
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