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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Baeck, Sunmee"
~person:"Bean, Jonathan"
~person:"Zhang, Zhe"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
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Brand image
Experiment
Luxury goods
Service quality
Consumer behaviour
4
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Brand management
2
Dienstleistungsqualität
2
Einzelhandel
2
Markenführung
2
Markenimage
2
Retail trade
2
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1
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Brand prominence
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Consumption theory
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Baeck, Sunmee
Bean, Jonathan
Zhang, Zhe
Kim, Kyung Hoon
3
Ko, Eunju
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
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2
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2
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1
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1
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1
Anbuudayasankar S. P.
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Arora, Nilesh
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
International marketing review
1
Journal of business research : JBR
1
Journal of marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
2
Retail price discount depth and perceived quality uncertainty
Zheng, Dan
;
Chen, Yuxin
;
Zhang, Zhe
;
Che, Hai
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
Saved in:
3
The cosmopolitan servicescape
Figueiredo, Bernardo
;
Larsen, Hanne Pico
;
Bean, Jonathan
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 267-287
Persistent link: https://www.econbiz.de/10012648999
Saved in:
4
The effect of the valence of word-of-mouth on consumers' attitudes toward co-brands : the moderating roles of brand characteristics
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011471415
Saved in:
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