Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhe Zhang and Xinyi Liu
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Zhe ; Liu, Xinyi |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 32.2022, 4, p. 530-553
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| Subject: | Brand prominence | consumers’ preference | identity salience | identity-based consumption | self-construal | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Experiment | Markenführung | Brand management | Konsumtheorie | Consumption theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.2019600 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013415456