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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Baskin, Ernest"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Baskin, Ernest
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
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By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
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2
Is a $ 200 Nordstrom gift card worth more or less than a $ 200 gap gift card? : the asymmetric valuations of luxury gift cards
Gunasti, Kunter
;
Baskin, Ernest
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 380-392
Persistent link: https://www.econbiz.de/10011958218
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