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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Ko, Eunju"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Luxury goods
Service quality
Werbewirkung
Consumer behaviour
10
Konsumentenverhalten
10
Beziehungsmarketing
4
Brand management
4
Customer value
4
Fashion
4
Kundenwert
4
Markenführung
4
Mode
4
Relationship marketing
4
purchase intention
4
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3
Marketing management
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Marketingmanagement
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Social Web
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Social web
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customer equity
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Brand
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Markenartikel
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Online-Marketing
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authenticity
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Brand attitude
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Ko, Eunju
Grewal, Dhruv
3
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Bae, Joonheui
2
Baskin, Ernest
2
Checchinato, Francesca
2
Choi, Sunmee
2
Dass, Mayukh
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gustafsson, Anders
2
Jeon, Jung Ok
2
Mahr, Dominik
2
Mattila, Pekka
2
McColl-Kennedy, Janet R.
2
Patterson, Paul G.
2
Roggeveen, Anne L.
2
Ruyter, Ko de
2
Wetzels, Martin
2
Zhang, Zhe
2
Adam, Marc Thomas Philipp
1
Aguirre, Elizabeth
1
Ahn, Joongha
1
Alikhani, Ali
1
Alén, Elisa
1
Anbuudayasankar S. P.
1
Angell, Rob
1
Aquino, Karl
1
Areni, Charles Scott
1
Arora, Nilesh
1
Baeck, Sunmee
1
Baker, Julie
1
Baldus, Brian
1
Barber, Matthew
1
Barnes, Brianna
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Baxendale, Shane
1
Bean, Jonathan
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
15
International journal of advertising : the review of marketing communications
4
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
3
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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