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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~person:"Zhang, Zhe"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~subject:"Viral marketing"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Brand image
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Brand prominence
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Zhang, Zhe
Ko, Eunju
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Grewal, Dhruv
3
Kim, Kyung Hoon
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Vescovi, Tiziano
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Aiello, Gaetano
2
Bae, Joonheui
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Ruyter, Ko de
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Wetzels, Martin
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Adam, Marc Thomas Philipp
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
International marketing review
1
Journal of electronic commerce research : JECR
1
Journal of management information systems : JMIS
1
Journal of marketing
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Consumers' preference for brand prominence in the context of identity-based consumption for self versus for others : the role of self-construal
Zhang, Zhe
;
Liu, Xinyi
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 530-553
Persistent link: https://www.econbiz.de/10013415456
Saved in:
2
Retail price discount depth and perceived quality uncertainty
Zheng, Dan
;
Chen, Yuxin
;
Zhang, Zhe
;
Che, Hai
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
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