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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Experiment
Luxury goods
Online-Handel
Service quality
Social Web
Consumer behaviour
494
Konsumentenverhalten
494
Einzelhandel
143
Retail trade
143
Beziehungsmarketing
103
Relationship marketing
103
Brand management
83
Markenführung
83
Online retailing
57
Markenimage
49
Customer satisfaction
48
Kundenzufriedenheit
48
Dienstleistungsqualität
43
Brand
41
Markenartikel
39
Emotion
35
Preismanagement
35
Pricing strategy
35
Internet marketing
33
Online-Marketing
33
Marketing management
31
Marketingmanagement
31
E-commerce
29
Electronic Commerce
29
Social web
28
Distribution channel
26
Vertriebsweg
26
Viral marketing
26
Virales Marketing
26
Advertising effects
25
Retailing
25
Werbewirkung
25
Sales promotion
24
Verkaufsförderung
24
Luxusgüter
23
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135
Type of publication
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Article
193
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Article in journal
Article
Aufsatz in Zeitschrift
Conference proceedings
Marktinformation
Non-commercial literature
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English
193
Author
All
Ko, Eunju
6
Breugelmans, Els
4
Kim, Kyung Hoon
4
Bae, Joonheui
3
Campo, Katia
3
Ghaffar, Abdul
3
Grewal, Dhruv
3
Islam, Tahir
3
Kim, Juran
3
Lamey, Lien
3
Mattila, Pekka
3
Melis, Kristina
3
Roggeveen, Anne L.
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Baskin, Ernest
2
Blut, Markus
2
Bodur, H. Onur
2
Brady, Michael K.
2
Calantone, Roger J.
2
Checchinato, Francesca
2
Chiang, Jeongwen
2
Choi, Sunmee
2
Disegna, Marta
2
Donvito, Raffaele
2
Evanschitzky, Heiner
2
Gauri, Dinesh Kumar
2
Gustafsson, Anders
2
Haruvy, Ernan
2
Hult, G. Tomas M.
2
Jin, Liyin
2
Jindal, Rupinder P.
2
Kincl, Tomas
2
Konuş, Umut
2
McColl-Kennedy, Janet R.
2
Ng, Mark
2
Nordfält, Jens
2
Oppewal, Harmen
2
Park, Seong-yeon
2
Parrey, Shakir Hussain
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of business research : JBR
900
Journal of retailing and consumer services
887
International journal of hospitality management
322
The journal of product & brand management
295
The journal of brand management : an international journal
256
Psychology & marketing
246
Asia Pacific journal of marketing and logistics
185
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
156
Cogent business & management
154
International journal of consumer studies
152
Journal of travel and tourism marketing
152
The journal of services marketing
149
International journal of internet marketing and advertising : IJIMA
145
Journal of marketing communications
137
Journal of hospitality marketing & management
133
Journal of international consumer marketing
131
Marketing intelligence & planning
130
Journal of internet commerce
129
International journal of contemporary hospitality management
128
European journal of marketing : EJM
126
International journal of electronic marketing and retailing : IJEMR
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
120
Journal of fashion marketing and management
119
International journal of retail & distribution management
113
Journal of the Academy of Marketing Science
111
Tourism management : research, policies, practice
110
Management science : journal of the Institute for Operations Research and the Management Sciences
108
Journal of marketing
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Journal of consumer research : JCR ; an interdisciplinary bimonthly
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Journal of strategic marketing
101
Electronic commerce research
100
Technological forecasting & social change : an international journal
99
The international review of retail, distribution and consumer research
99
The service industries journal
99
The journal of consumer marketing
97
International journal of advertising : the review of marketing communications
96
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
95
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ECONIS (ZBW)
193
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41
Navigating contradictory logics in the field of luxury retailing
Welté, Jean-Baptiste
;
Cayla, Julien
;
Fischer, Eileen
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 510-526
Persistent link: https://www.econbiz.de/10013426743
Saved in:
42
Retail price discount depth and perceived quality uncertainty
Zheng, Dan
;
Chen, Yuxin
;
Zhang, Zhe
;
Che, Hai
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 542-557
Persistent link: https://www.econbiz.de/10013426750
Saved in:
43
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
44
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
45
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
46
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
47
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement : editorial
Parvatiyar, Atul
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 255-259
Persistent link: https://www.econbiz.de/10012549080
Saved in:
48
Do all, or only some personality types engage in spreading negative WOM? : an experimental study of negative WOM, big 5 personality traits and brand personality
Swaminathan, Vanitha
;
Kubat Dokumaci, Umut
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10012549082
Saved in:
49
Accessibility and availability : a cross-cultural study of shopper responses to online retail stock-outs
Gruen, Thomas
;
Corsten, Daniel
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 415-432
Persistent link: https://www.econbiz.de/10012549095
Saved in:
50
Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar
;
Jindal, Rupinder P.
;
Ratchford, …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
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