Navigating contradictory logics in the field of luxury retailing
Year of publication: |
2022
|
---|---|
Authors: | Welté, Jean-Baptiste ; Cayla, Julien ; Fischer, Eileen |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 98.2022, 3, p. 510-526
|
Subject: | Customer experience | Ethnography | Institutional logics | Luxury | Retailing | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Ethnologie | Ethnology |
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