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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Services marketing quarterly"
~isPartOf:"The journal of product & brand management"
~person:"Donvito, Raffaele"
~person:"Vescovi, Tiziano"
~source:"econis"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Luxury goods"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Luxury goods
Service quality
Consumer behaviour
6
Konsumentenverhalten
6
Brand
4
Brand management
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenartikel
4
Markenführung
4
Markenimage
4
China
3
Rules of origin
3
Ursprungsregeln
3
country of origin
3
Bibliometrics
2
Bibliometrie
2
Comparison
2
International marketing
2
Internationales Marketing
2
Italien
2
Italy
2
Luxusgüter
2
Vergleich
2
brand associations
2
Brand selection context
1
Country of origin
1
Creativity
1
Cultural differences
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Deutschland
1
France
1
Frankreich
1
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Perception
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Positioning
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Donvito, Raffaele
Vescovi, Tiziano
Guzman, Francisco
8
Gilboa, Shaked
5
Aiello, Gaetano
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gamliel, Eyal
3
Herstein, Ram
3
Kang, Jiyun
3
Kim, Kyung Hoon
3
Ko, Eunju
3
Quach, Sara
3
Rindell, Anne
3
Roy, Subhadip
3
Shin, Hyunju
3
Turunen, Linda Lisa Maria
3
Vilnai-Yavetz, Iris
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bae, Joonheui
2
Baeck, Sunmee
2
Banerjee, Shubhomoy
2
Bashir, Irfan
2
Broyles, S. Allen
2
Chang, Hua
2
Checchinato, Francesca
2
Choi, Beom Joon
2
Choi, Sunmee
2
Christodoulides, George
2
Davis, Donna
2
Disegna, Marta
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Fuller, Rachel
2
Gendel-Guterman, Hanna
2
Godey, Bruno
2
Grappi, Silvia
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Services marketing quarterly
The journal of product & brand management
Journal of business research : JBR
2
Journal of global fashion marketing : JGfM
1
Source
All
ECONIS (ZBW)
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1
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
A cross-cultural exploratory content analysis of the perception of luxury from six countries
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 229-237
Persistent link: https://www.econbiz.de/10009769828
Saved in:
3
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
5
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
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