A cross-cultural exploratory content analysis of the perception of luxury from six countries
Year of publication: |
2013
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Authors: | Godey, Bruno ; Pederzoli, Daniele ; Aiello, Gaetano ; Donvito, Raffaele ; Wiedmann, Klaus-Peter |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 3, p. 229-237
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Subject: | Luxusgüter | Luxury goods | Deutschland | Germany | Wahrnehmung | Perception | Bibliometrie | Bibliometrics | Frankreich | France | Vergleich | Comparison | Konsumentenverhalten | Consumer behaviour |
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