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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~language:"eng"
~person:"Choi, Sunmee"
~person:"Kim, Jooho"
~subject:"Luxusgüter"
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Luxusgüter
Brand management
2
Consumer behaviour
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Luxury goods
2
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2
Brand
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Brand image
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China
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authentic luxury brand
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brand awareness
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counterfeit luxury brand
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customer attitude toward a luxury brand
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Choi, Sunmee
Kim, Jooho
Ko, Eunju
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Kim, Kyung Hoon
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Aiello, Gaetano
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Barber, Matthew
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Braga, Solano De Souza
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Camarço, Janaina Cavalcante Farias
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Chan, Priscilla
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Cho, Minjung
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Correia, Antónia
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Donvito, Raffaele
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Duong, Van Chien
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Kim, Jihyun
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König, Jan C. L.
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Lee, Hojae
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Mason, Michela C.
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Moretti, Andrea
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Nataraajan, Rajan
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Paggiaro, Adriano
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
1
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ECONIS (ZBW)
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A geo-cultural approach to the purchase decision of counterfeit luxury brands in China
Kim, Jooho
;
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012423202
Saved in:
2
Configurations of cognitive and affective responses forming customer attitudes toward a luxury brand
Kim, Sooyun
;
Choi, Sunmee
;
Park, Geebum
;
Lee, Yeonjoo
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10012622611
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