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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Chung, Kim-choy"
~person:"Gonçalves, Marina Furtado"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Hochschule"
~subject:"Konsumentenverhalten"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
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Brand management
2
Dienstleistungsqualität
2
Markenführung
2
Advertising effects
1
Ceará-Brazil
1
Confidence
1
E-commerce
1
Electronic Commerce
1
Higher education institution
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Hotel industry
1
Hotellerie
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Internet marketing
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Luxury goods
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Luxury hotels
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Markenimage
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Movie-viewing motives
1
Online-Marketing
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Product Placement
1
Product placement
1
Public opinion
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Risikoaversion
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Risk aversion
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Students
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Studierende
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Studium
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TripAdvisor
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University education
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attitude towards brand placement
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brand placement in movies
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brand placement value
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brand trust
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Anbuudayasankar S. P.
Chung, Kim-choy
Gonçalves, Marina Furtado
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
4
Mathur, Anil
4
Chung, Christina
3
Ghaffar, Abdul
3
Hunt, James M.
3
Kim, Wooyang
3
Koo, Dong-mo
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Mattila, Pekka
3
Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Di Benedetto, C. Anthony
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Disegna, Marta
2
Dixit, Saurabh Kumar
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Donvito, Raffaele
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Han, Sang-Lin
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Henry, Paul Conrad
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Jeon, Jung Ok
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Khare, Arpita
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Kim, Sang Jin
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Kincl, Tomas
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Koo, Dong-Mo
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Lam, Aris Y. C.
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Lau, Mei Mei
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Law, Monica
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Lee, Ki Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Asia-Pacific journal of business administration
1
International journal of enterprise network management
1
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ECONIS (ZBW)
3
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Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
Antecedents of brand trust in online tertiary education : a tri-nation study
Chung, Kim-choy
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 24-44
Persistent link: https://www.econbiz.de/10010405833
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