Antecedents of brand trust in online tertiary education : a tri-nation study
Year of publication: |
2012
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Authors: | Chung, Kim-choy |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 1, p. 24-44
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Subject: | online tertiary education | brand trust | risk aversion | public opinion | website quality | Vertrauen | Confidence | Website | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Studierende | Students | Online-Marketing | Internet marketing | Risikoaversion | Risk aversion | Öffentliche Meinung | Public opinion | Studium | University education | Markenführung | Brand management | Dienstleistungsqualität | Service quality |
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