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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Anbuudayasankar S. P."
~person:"Girauc, Georges"
~person:"Godey, Bruno"
~person:"Gonçalves, Marina Furtado"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Fashion"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
Experiment
Fashion
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Consumer behaviour
4
Konsumentenverhalten
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Markenimage
3
Brand management
2
Designation of origin
2
Herkunftsbezeichnung
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Advertising effects
1
Brand
1
Ceará-Brazil
1
Comparison
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Dienstleistungsqualität
1
Hotel industry
1
Hotellerie
1
Japan
1
Luxury hotels
1
Markenartikel
1
Movie-viewing motives
1
Product Placement
1
Product labelling
1
Product placement
1
Schweden
1
Sweden
1
TripAdvisor
1
Vergleich
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Warenkennzeichnung
1
Welt
1
Werbewirkung
1
Willingness to pay
1
World
1
Zahlungsbereitschaftsanalyse
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attitude towards brand placement
1
brand placement in movies
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brand placement value
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consumer behavior
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consumer preferences
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Anbuudayasankar S. P.
Girauc, Georges
Godey, Bruno
Gonçalves, Marina Furtado
Ko, Eunju
4
Kim, Kyung Hoon
3
Vescovi, Tiziano
3
Aiello, Gaetano
2
Checchinato, Francesca
2
Disegna, Marta
2
Donvito, Raffaele
2
Kim, Sang Jin
2
Mattila, Pekka
2
Alikhani, Ali
1
Alén, Elisa
1
Arora, Nilesh
1
Bae, Joonheui
1
Baeck, Sunmee
1
Barnes, Brianna
1
Belk, Russell W.
1
Bordeau, Julie
1
Braga, Solano De Souza
1
Camarço, Janaina Cavalcante Farias
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chan, Priscilla
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
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Choi, Sunmee
1
Chung, Christina
1
Chung, Kim-choy
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Correia, Antónia
1
Elmadağ Baş, Ayşe Banu
1
Elsamadicy, Ahmed Mousa
1
Evans, Joel R.
1
Gaber, Hazem Rasheed
1
Ghaffar, Abdul
1
Goi, Chai Lee
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
2
Psychology & marketing
1
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ECONIS (ZBW)
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Perceptions on services in Ceará-Brazil luxury hotels registered on TripAdvisor
Perinotto, André Riani Costa
;
Camarço, Janaina …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 11-30
Persistent link: https://www.econbiz.de/10013541877
Saved in:
2
Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys
;
Jublee, Daniel Inbaraj
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
Saved in:
3
Modeling links between the decision-makking process and luxury brand attachment : an international comparison
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10010408602
Saved in:
4
Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
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