Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Imene Trabelsi Trigui and Georges Girauc
| Year of publication: |
2012
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|---|---|
| Authors: | Trigui, Imene Trabelsi ; Girauc, Georges |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 2, p. 145-162
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| Subject: | consumer preferences | product evaluation | region of origin | food labels | experiential values | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Warenkennzeichnung | Product labelling | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Zahlungsbereitschaftsanalyse | Willingness to pay | Markenartikel | Brand | Markenführung | Brand management | Konsumentenpräferenzen | Consumer preferences | Produktqualität | Product quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010405826