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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Markenführung
Supply Chain Management
Umweltbezogenes Management
Werbung
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Brand management
4
Customer value
4
Fashion
4
Kundenwert
4
Mode
4
Relationship marketing
4
Marketing management
3
Marketingmanagement
3
customer equity
3
Brand image
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Online-Marketing
2
Social Web
2
Social web
2
purchase intention
2
Augmented reality marketing
1
Brand
1
Brand attitude
1
Business transparency
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Customer retention
1
Customer satisfaction
1
Digitalisierung
1
Digitization
1
Environmental consciousness
1
Event marketing
1
Event-Marketing
1
Innovation
1
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Article
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Bibliografie enthalten
Enzyklopädie
Lehrbuch
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Textbook
Umfrage
Aufsatz in Zeitschrift
5
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English
5
Author
All
Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Aiello, Gaetano
3
Borders, Aberdeen Leila
3
Kim, Kyung Hoon
3
Lester, Deborah H.
3
Vescovi, Tiziano
3
Aoki, Kei
2
Bae, Joonheui
2
Checchinato, Francesca
2
Disegna, Marta
2
Ghaffar, Abdul
2
Islam, Tahir
2
Kim, Juran
2
Kincl, Tomas
2
Panigyrakis, George
2
Park, Seong-yeon
2
Parrey, Shakir Hussain
2
Rather, Raouf Ahmad
2
Alikhani, Ali
1
Anbuudayasankar S. P.
1
Anitsal, Ismet
1
Anitsal, Melek Meral
1
Anitsal, Selin
1
Arora, Nilesh
1
Baeck, Sunmee
1
Barber, Matthew
1
Belk, Russell W.
1
Bhattacharya, Prodyut
1
Bolton, Ruth N.
1
Boman, Laura
1
Borders, Leila
1
Boyle, Peter J.
1
Brown, Natalie
1
Chae, Heeju
1
Chaifetz, Marshal
1
Chalip, Laurence Hilmond
1
Chandran, Chindu
1
Cheong, Yunjae
1
Cheung, Ronnie
1
Chieng, Fayrene Yew Leh
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business research : JBR
18
The journal of brand management : an international journal
9
Meffert-Marketing-Edition
8
Operations and technology management
5
Reihe: Supply chain, logistics and operations management
5
Corporate governance : the international journal for effective board performance
4
International journal of advertising : the review of marketing communications
4
Proceedings of the Hamburg International Conference of Logistics (HICL)
4
Asia Pacific journal of marketing and logistics
3
IPA-IAO-Forschung und Praxis / T
3
International journal of logistics economics and globalisation
3
The journal of product & brand management
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
... IPA-Arbeitstagung
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Business/economics
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
Documentation / Institute for Management and Marketing Science
1
Ebook inside
1
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ECONIS (ZBW)
5
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1
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
5
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim
;
Ko, Eunju
;
Lee, Mi-ah
;
Mattila, Pekka
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Saved in:
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