How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Year of publication: |
2015
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Authors: | Chae, Heeju ; Ko, Eunju ; Han, Jinghe |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 2, p. 122-141
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Subject: | customer SNS participation activities | customer equity drivers | customer loyalty | SNS (Social Networking Service) | global SPA brands | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Markenführung | Brand management | Kundenbindung | Customer retention | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction |
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