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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Choi, Yung Kyun"
~subject:"China"
~subject:"hotel"
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Cause-Related Marketing
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Choi, Yung Kyun
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Effect of cause-related marketing for green practices in the hotel industry
Ham, Sunny
;
Choi, Yung Kyun
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10010406533
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