Effect of cause-related marketing for green practices in the hotel industry
Sunny Ham and Yung Kyun Choi
| Year of publication: |
2012
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|---|---|
| Authors: | Ham, Sunny ; Choi, Yung Kyun |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 22.2012, 3, p. 249-259
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| Subject: | cause-related marketing | hotel | green practices | attitude toward the hotel | visit intentions | Hotellerie | Hotel industry | Cause-Related Marketing | Cause-related marketing | Umweltmanagement | Environmental management | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010406533