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~isPartOf:"Journal of historical research in marketing"
~isPartOf:"Journal of managerial issues : JMI"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Simmons, Jason M."
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Simmons, Jason M.
Wear, Henry
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Journal of historical research in marketing
Journal of managerial issues : JMI
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
2
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
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