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~isPartOf:"Journal of historical research in marketing"
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Journal of historical research in marketing
Journal of marketing
Journal of marketing management : MM
3
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Harvard-Business-Manager : das Wissen der Besten
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Memorable customer experiences : a research anthology
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Stanley Hollander's T-shirt test : where marketing history meets psychogeography
Brown, Stephen
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10011697048
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Retro from the get-go : reactionary reflections on marketing's yestermania
Brown, Stephen
- In:
Journal of historical research in marketing
5
(
2013
)
4
,
pp. 521-536
Persistent link: https://www.econbiz.de/10010200707
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