Retro from the get-go : reactionary reflections on marketing's yestermania
Stephen Brown
| Year of publication: |
2013
|
|---|---|
| Authors: | Brown, Stephen |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 5.2013, 4, p. 521-536
|
| Subject: | Marketing | Heritage | Retro | Titanic | Konjunktur | Business cycle | Geldpolitik | Monetary policy | USA | United States | Schätzung | Estimation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010200707