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~isPartOf:"Journal of historical research in marketing"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"Kraftfahrzeug"
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Sportmarketing
5
Sports marketing
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Großbritannien
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Hardy, Stephen
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Jones, D. G. Brian
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Journal of historical research in marketing
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
International journal of sport management and marketing : IJSMM
38
International journal of sports marketing & sponsorship
38
Journal of sport management : the official journal of the North American Society of Sport Management
28
European Sport management quarterly : ESMQ
27
Sport management review
26
Journal of business research : JBR
11
Journal of strategic marketing
9
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Sport, Business and Management : an international journal ; SBM
7
The journal of brand management : an international journal
7
European journal of marketing : EJM
6
Asia Pacific journal of marketing and logistics
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
International journal of business and globalisation : IJBG
3
Journal of advertising research
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the review of marketing communications
2
International journal of event and festival management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of revenue management : IJRM
2
International journal of sport finance
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of sports economics
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Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
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2
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
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