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~isPartOf:"Journal of historical research in marketing"
~subject:"B-to-B-Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
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B-to-B-Marketing
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45
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45
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Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
36
Marketing theory
26
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
SAGE library in marketing
12
SpringerLink / Bücher
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of marketing management : MM
11
Marketing : ZFP ; journal of research and management
11
Journal of business research : JBR
10
Review of marketing research
10
Journal of business-to-business marketing
9
Journal of the Academy of Marketing Science
9
The SAGE handbook of marketing theory
9
Journal of customer behaviour
8
The impact of theory on representations of the consumer and the marketing organisation
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing theory and applications
7
The development of marketing theory and its philosophical underpinnings
7
Journal of marketing research : JMR
6
Journal of marketing theory and practice
6
The journal of business & industrial marketing
6
Critical marketing : defining the field
5
European journal of marketing : EJM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Legends in marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Fundamentals of marketing research ; Vol. 6
4
Gabler Edition Wissenschaft
4
International journal of electronic commerce : IJEC
4
Psychology & marketing
4
Research in consumer behavior
4
Springer eBook Collection / Business and Management
4
Australasian marketing journal
3
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Fundamentals of marketing research ; Vol. 1
3
International series in quantitative marketing
3
Journal of business economics : JBE
3
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ECONIS (ZBW)
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1
The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W.
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
Saved in:
2
Sidney J. Levy : an autobiography
Levy, Sidney J.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011724470
Saved in:
3
Russ Belk, autobiographical reflections
Belk, Russell W.
- In:
Journal of historical research in marketing
9
(
2017
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011724476
Saved in:
4
The alternative “Marketing Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
5
Belk's (1988) "possessions and the extended self" revisited
Ladik, Daniel
;
Carrillat, François A.
;
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 184-207
Persistent link: https://www.econbiz.de/10011376208
Saved in:
6
Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark
;
Aitken, Robert
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
Saved in:
7
The birth of consumer behavior : motivation research in the 1940s and 1950s
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10009758437
Saved in:
8
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
9
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
10
Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
Saved in:
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