The birth of consumer behavior : motivation research in the 1940s and 1950s
Ronald A. Fullerton
| Year of publication: |
2013
|
|---|---|
| Authors: | Fullerton, Ronald A. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 5.2013, 2, p. 212-222
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Motivation | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics | 1940-1959 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758437