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~isPartOf:"Journal of historical research in marketing"
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Journal of historical research in marketing
European journal of marketing : EJM
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American Journal of Business
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BuR - Business Research
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Journal of marketing communications
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International Journal of Innovation in the Digital Economy (IJIDE)
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Известия Тульского государственного университета. Экономические и юридические науки
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Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market
Crawford, Robert
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 452-472
Persistent link: https://www.econbiz.de/10011626970
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Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
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